CASE STUDY

S4i manage

The managing director of this UK instrument distributor was reasonably happy with the structure she had in place but felt they could always be doing better & more.

A three month programme was planned, & kicked off with an in depth interview with the managing director.

“Once you reach a very senior level, it is not always as easy to ask very basic questions. There is an expectation that you know all there is to know about pretty much everything! Two things stand out from all the dealings we have had with selling4industry. The first is their down to earth approachability – we could openly discuss any issue and it was clear they were on our team from day one!. The second, and this must be a problem for lots of senior people, is that they were happy to argue their point or disagree with me. This has prompted a lot of exciting changes here.”

The client was not entirely happy but could not easily articulate why. We spent a great deal of time with the managing director as this appeared to be the vital starting point. It transpired that she was actually the company’s best asset in terms of sales & marketing. We worked through why this was the case and then fed this into a plan of improvement for the team.

A carefully detailed package was put together for the company that spanned many areas of the business – this company is still a client today and combines a monthly fixed arrangement for set services with one off solutions from s4i consult e.g. training.

Click here if you want to find out how selling4industry can benefit your business now.